Recent Posts by Gaia

I preach nonstop about following Entrepreneurial Marketing Rules. However, it’s the creativity that we win for

Three success stories you’d love about winning entrepre-neurial success with creative marketing Antoine Martel is a real estate investment expert from San Mateo, California. At the age of 23, he is an incredibly successful real estate investor with a business that buys and sells over 100 homes a year. Antoine became so successful at such a young age because of his creativity. Antoine’s creativity is not about “Let’s do the most brilliant shining campaign that will be irresistible and will bring us a lot of new clients.” No. It’s exactly the opposite approach that led Antoine to win over and over.
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As an entrepreneur, what would you want to become in five years? 

Think about that for a moment. It’s not an easy question, and I’ll bet you don’t have a clear, concrete answer. So, really think about your answer. This is your goal. This is what you should aim for and where your entrepreneurship should lead you. You will be surprised. First, because from my experience with hundreds entrepreneurs, many are not totally sure about the answer and for quite a few, the entrepreneurship they are working on currently won’t get them there.
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How this very special entrepreneur reached his Entrepreneurial Business Success?

Dr. Kevin Gazzara represents a different kind of entrepreneur - that’s why there is so much to learn from his journey What are the practical steps needed to reach ongoing paying customers and business growth?  Dr. Kevin Gazzara answers the definition of a different kind of entrepreneur. Actually, the word ‘Entrepreneur’ wasn’t even relevant for Kevin for most of his 18 years of working at Intel. However, Kevin made a promise that at the age of 50 he would leave Intel and go share his knowledge and vast experience with the world. Kevin worked for Intel Corporation, holding management positions for Management and Leadership development, Intel University for the US, the Graduate Rotation Program, mentoring programs for Intel’s worldwide Human Resources Organization, and more. He is also a faculty at Grand Canyon University, University of Phoenix, Drexel University, and Ohalo College.
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The most important choices entrepreneurs make that affect their chances for entrepreneurial business success Part 1

Today is our election day. Over the last two weeks, it has felt like this election is the most critical choice we could make. However, by the end of the week new challenges, struggles, and changes will arise. Once we make a choice, it becomes a fact. Most of us, me included, tend to forget past events that were crucial at the time. That’s what started me thinking about the most critical choices most entrepreneurs make and how it affects their entrepreneurial business success. I have worked with more than 120 startups and entrepreneurs, and met with thousands more over the last eleven years since I established my own company/entrepreneurship for startup founders and entrepreneurs.
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How these three successful entrepreneurs build their market leadership

During the last month I interviewed Josh Steimleת Bea Pole-Bokor and Dorothéa Bozicolona-Volpe. There is something all of them are doing that enables them to shine and succeed. Learn how you can implement the same thing to your entrepreneurial business: During the last month, I interviewed three successful young entrepreneurs. I heard about them from different sources, and there wasn’t a practical reason they’ve all been in one month. Each of the became an entrepreneur differently. And yet, there is a close similarity in the way the three of them are creating their entrepreneurial business success. Let’s start in knowing a bit about them:
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The good news – It’s going to be much easier for most entrepreneurs to reach their customers, The Bad news – You need to be human

In a world when we constantly crave more time, sacrificing close to 50 hours of my so limited time looks a bit like, well, a very poor time management choice. And I’m not even in the business of social media! And yet, here I am, for the fifth year in a row. I wrote some 2000 words about this ‘Social Media Marketing World’ conference in my latest blog post, and hadn’t planned a follow up. However, while trying to digest the last three days, I realized that this conference has had a direct effect on more than 25% of my financial and business success the last two years and will probably have a much wider effect in the year to come.
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Social media can grow entrepreneurs’ success rate by hundreds percents

On a Delta flight to San Diego, which is a long 21 hour trip trip to the Social Media Marketing World 2019 for the fifth year. For me, the SMMW conference enables me to learn and understand where the world of social media is going. There are so many changes to watch and new ways to learn. Social media makes it possible to reach any human being (that uses a social network) directly. Never before on earth have there been channels and tools that enable direct connection between any two people around the world. Let’s look backward for a minute, to 1986. This was the year I joined the world of marketing. Originally, I planned to study engineering, but the stars pointed me in a different direction.
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How to find your biggest market opportunity?

This post is about one of the best-kept secrets in business success; The technique to find more paying customers and achieve business success is not by convincing as many people as you can to buy your product or service; it’s about finding those people who need your product or service most and will be the first to buy your product or service and through them, finding the shortest road to success.
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100 episodes. And I never thought I would ever have my own company.

When you manage tens of millions of dollars in marketing budgets for the leading brands around the world, you are sure it’s the most influential position you can get. A summary of 2 things I was wrong about, 1 thing I was right about, and 2 interesting questions: I never considered having a podcast. I never considered writing a blog either. It all started 11 years ago. It was a month after I decided to leave my executive position as the VP of Marketing for Nokia in Israel. We managed to reach Nokia's highest targets in terms of market share, brand preference (+160%), and brand loyalty (+127%). But we mainly managed to gain back the market leadership crown, which had been stolen from us in 2003.
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My Conclusions after (almost) 100 podcasting episodes: The 3 most important tips to help you gain ongoing growth of paying customers and business success

We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact). I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.
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Are you an entrepreneur or a small business owner?

It’s not like someone can decide ‘You are an entrepreneur’, or ‘no, you are a small business owner’. However from the last eleven years I’ve been working with entrepreneurs and startup founders I have noticed, there are three main differences: At first, only startup founders were considered entrepreneurs. In time, a new type of entrepreneur evolved, who started small, aiming to earn money from the early stages, bring new ventures, and create a big difference in their field. Today, this trend has gone a step further. It seems like everyone is leaving their ‘9 to 5’ jobs to open their own business and calling themselves entrepreneurs.
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Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart is my podcast guest this week. I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show. I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners - most of whom are entrepreneurs.
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The marketing technocrats are the second biggest danger to your entrepreneurial business success. You are the first.

I remember my first days as NOKIA VP of Marketing for the Israeli market. I came to NOKIA after more than 18 years of executive marketing positions with leading brands and multimillion dollar budgets. It was my first meeting with my internet manager - a new role in the marketing team. She looked at her reports and said: there were 335 thousand youth and young people viewing our last campaign. As I said, eighteen years a marketing manager and VP for leading brands, spent millions of dollars on different marketing activities and ads, but I had never known exactly how many people actually saw the campaigns.
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