Research-based customer focus will identify where the greatest opportunities are for your startup at the relevant stage, and will structure the fundamental definitions that will lead you to a breakthrough in the international market.
Market Strategy: “A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage." (Wikipedia)
As part of the market and marketing strategy, we seek the answers to several fundamental questions:
- Who are the primary and secondary customers who are prepared to adopt, use and/or pay for your product ?
- How should the product be defined so that the relevant customers will immediately realize its advantage ?
- What is the market category you will lead, and how ?
- What is the value (pain or passion) that will best motivate potential customers to buy your product ?
The Three Layers Of Marketing
"Marketing is a battle of perception, not products..."
Marketing comprises of three essential layers:
The more the market strategy will be research-based, more professional and accurate, the more focused and efficient the marketing activity will be and will drive more sales faster.
Gaia has built and designed a unique model that allows it's customers to undergo a structured, quick, and professional process of formulating their most effective market strategy
For a professional evaluation of your startup market strategy, contact us today. We’d be glad to meet and provide more information on Gaia’s Market Strategy Process.
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