Monthly Archives: February 2019

My Conclusions after (almost) 100 podcasting episodes: The 3 most important tips to help you gain ongoing growth of paying customers and business success

My Conclusions after (almost) 100 podcasting episodes: The 3 most important tips to help you gain ongoing growth of paying customers and business success
We are about to REACH 100 episodes of the REACH OR MISS podcast. And I can’t help but feel a bit sentimental about it. I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact). I won’t tell the whole story now, just the main facts. In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.
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Are you an entrepreneur or a small business owner?

Are you an entrepreneur or a small business owner?
It’s not like someone can decide ‘You are an entrepreneur’, or ‘no, you are a small business owner’. However from the last eleven years I’ve been working with entrepreneurs and startup founders I have noticed, there are three main differences: At first, only startup founders were considered entrepreneurs. In time, a new type of entrepreneur evolved, who started small, aiming to earn money from the early stages, bring new ventures, and create a big difference in their field. Today, this trend has gone a step further. It seems like everyone is leaving their ‘9 to 5’ jobs to open their own business and calling themselves entrepreneurs.
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Brian Hart had only inbound customers from the first day of his entrepreneurial business

Brian Hart had only inbound customers from the first day of his entrepreneurial business
Brian Hart is my podcast guest this week. I hadn’t known he was going to say that he’d never needed to look for customers when I invited him to be a guest on my show. I invited him because I’d read several of his articles on Inc. Magazine, learned about him through Twitter and LinkedIn, and thought he could bring value to my podcast listeners - most of whom are entrepreneurs.
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